![]() ![]() Given that these countries have populations of 207.7 million and 1.3 billion, respectively, this translates to massive pools of users. For instance, according to a Statista report titled Selected emerging mobile markets with the highest WhatsApp penetration rate as of 4th quarter 2016, the WhatsApp penetration rate in Brazil is 53 percent. ![]() This includes some of the fastest-growing, and therefore some of the most important, economies in the world. WhatsApp enjoys popularity on every inhabited continent, but has enjoyed a particularly strong presence in developing nations. One of the great benefits of using WhatsApp to engage with prospective students stems not from its feature set, but rather from the demographics of users who rely on the platform for instant messaging. WhatsApp Offers Inroads Into Developing Markets for Schools Keep reading for a comparison of some of the pertinent qualities of WhatsApp and Facebook Messenger in regards to driving engagement for schools. However, while they are undeniably similar, delving into the functionality and market positioning of both services reveals some interesting differences, suggesting one or the other might be best for particular needs. Both claim international user bases of approximately 1.3 billion accounts and both offer similar basic feature sets: text, voice, image, and video messaging file sharing and mobile network connectivity. The matter of which messaging app to use is, potentially, a difficult one, though most schools would do well to focus on the two main players: WhatsApp and Facebook Messenger. These services offer an immediate, intimate space in which to engage one-on-one with interested prospects, providing the potential to build a strong relationship with them during the inquiry process. ![]() For schools hoping to boost recruitment, instant messaging apps have been one of the hottest channels over the past couple of years. ![]()
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